Whoops! Tesco gets it all wrong in their latest advertising campaign
NewsTuesday 25 March 2014
Giant supermarket firm Tesco made a vital error in one of its advertising campaigns after it used a beef cow in a milk advert!
They have had to scrap the national advertising campaign after the posters, which were designed to highlight the drop in the price of a four-pint bottle of milk, contained images of a type of cattle that is used exclusively for meat.
The error was first spotted by farmers, who pointed out that the cows on the posters were Hereford cross cows, which are farmed for beef production as opposed to milk.
A Tesco spokesperson came out and said that the adverts were now being replaced.
In what has been quite a comical turn of events, a number of people have been commenting on the error.
Richard Yates, a farmer who has a herd of 100 Friesian cows near Bridgnorth, spoke to the Shropshire Star and said that Tesco was using cows that “would never have been milked in their lives.
"That shows how out of touch they are and what they think of dairy farmers."
A Chester greengrocer Kevin Brackenbury, 50, spoke to the BBC and said: “I saw the advert, and coming from a background of working in supermarkets for more than 30 years, I find things like this most amusing.
"But the price of milk for farmers is a serious issue, and I'm sure some won't take kindly to this sort of thing."
People on Twitter also got involved in taking the mick out of the supermarket with @StephenOD tweeting: "Whoops! Milk from a Beef cow... Now that's clever! #Tesco milk promotion has a bit of a bovine identity crisis."
A Tesco spokesman said: "As soon as we spotted this mistake we organised for new pictures to be used, which customers can expect to see in their local store very soon."
He said he could not put a number on how many incorrect posters had been produced, but said the campaign had been nationwide.
Tesco did not say how much the mistake had cost the company.