Lamb producers that supply Sainsbury’s to get price boost
NewsFriday 11 January 2013
The lamb producers that are supplying Sainsbury’s have been guaranteed that they will receive a price that is more than 60p/kg above the market rate until the end of February.
The price boost will be handed to a total of 800 sheep farmers in the Sainsbury's Lamb Development Group. It will be funded by Sainsbury’s in order to help the farmers to get the ideal weight at the right time of the season.
The price will be raised to £3.80-£4.00/kg, up from £3.20/kg.
Chief executive Justin King told Farmers Weekly: "Because of the close relationship we have built with our farmers, we can react quickly to the volatile market conditions, which is why we have announced a new price for our lamb farmers today.
"One of our key values is to source with integrity and offer the best produce from local producers, so working with more local farmers and suppliers is also paramount to our growth."
Sainsbury’s has released an appeal for more Welsh farmers to join the group. This is so that the retailer can then sell more Welsh products. Mr King visited the Pontypridd store and he highlighted that the supermarket is currently sourcing over £40m worth of products from Wales.
The Welsh first minister Carwyn Jones, said that Mr King's call for more Welsh farmers and suppliers to come forward and work with the company is one we can all welcome.
Source: Farmers Weekly